Your Sales Letter Is Your Window of Opportunity
I want to discuss something which is very often overlooked by marketers, whether online or offline.
I’m sure you’re already aware that having your own website is much more than just headers, footers and graphics, the pictures might make sense but if the copy doesn’t…then you’re sunk!
OK, you’ve done your market research and feel comfortably sure that there is a market out there for your product. The market’s spending money and it’s fairly buoyant, in other words there’s good search results.
With a bit of luck you might be sitting on a goldmine and you’re ready to present it to the world. You’ve planned your campaign and you’ve been wise enough to have a list in that very same field. Or maybe you’re thinking of doing an Adswap to someone else’s list.
If that sounds familiar to you, then ‘Well Done’ You are on the way to, hopefully a successful product launch. But, before you press any buttons, don’t follow in the footsteps of many that have foolishly gone before you, because this is the one part that can kill your campaign dead in the water.
I’m talking about the Sales Letter. Get it wrong and you’re all washed up. You may get traffic but if they don’t click through then what’s the point?
The Sales Letter is your bait, your hook, your line and your sinker. That one piece of copy grabs them, entices them, excites them and makes them want to buy.
Let me ask you this: Have you written copy that has been proven to make people buy in great numbers? If your answer is ‘Yes’ then you are a member of an elite band of copywriters. IF like the rest of us your answer is ‘No’ or ‘Not Quite’ then help is at hand in the form of an inexpensive solution. Unless of course you want to outsource it to one of our elite copywriters mentioned….OK, I thought not 
For something to work well it has to be simple but it has to be effective and it has to be affordable. I’ve found something which ticks all of those boxes.
Put in some of your info, drag and drop some text, hit a few buttons and you can build your very own Sales Letter with ease. You’re in control and you’re on the way to a great Sales Letter, but don’t just take my word for it
Watch a video demonstration here to see how it works:
http://barrynewtonmarketing.com/salesletter.htm
Keep in touch,
Barry
Website Editing Software – It’s Easy When You Know How
Happy New Year Everyone,
I hope that 2011 brings you all you wish.
I’m still in the holiday mode at the moment but it’s soon going to be time for us all to think of going back to work, and whether you have a regular day job or like me you work from home in your own business it’s going to be back to normal.
If your online business is still sitting on the ground maybe now’s the time to kick start your project, and if you’re struggling with creating a website it can be done easily with FREE software.
Producing a professional looking website in no time at all is easier than you think.
Take a look here:
Website Editing Software that’s easy
If you’ve used Kompozer before you’ll know it’s a great free program but do you really know how to make it ‘sing’, well… now’s your chance… check it out and get your New Year off to a great start.
Website Editing Software – how to use it properly
Speak soon,
Barry
How Do You Drive Traffic to Your Website?
Here’s a thought,
It feels really good when you launch your first website, the expectations can be massive and quite rightly so. After all, we have websites to make money don’t we?
Whether it’s your own product, an affiliate product or Cost Per Action (cpa), when the website goes up (it’s like pushing up the shutters on your store window) we then stand back and wait for the customers to come in.
But what if they don’t?
If you have a store in the local town you can book an advert in the local paper or put a sign outside the store, even worst case you can stand outside and shout to attract customers.
But if you’re on the internet what do you do then?
You can still place ads in the form of Pay Per Click (if you’ve got a big wallet) or Banner Ads (bit cheaper but still costly) or you can put a sign up. OK, what on earth do I mean by that? How can you put a sign on the internet?
Easy! – Just as you would write a sign about your business, you would write an article about your subject, i.e, if you’re selling Acne cream write about the benefits of looking after your skin by eating healthy.
Now, we have to be a little bit more subtle because if you write an article you have two options.
1. Write a post and put it on your Blog. You can write whatever you want and be as ‘Salesy’ as possible.
2. Write an article about the subject (rather than the product) and post it on the Article Directories.
So which do you do?
With number one your post will probably be seen by your mum and a couple of mates at work.
With number two your article will probably be seen by hundreds, or with a bit of luck thousands of people.
Which do you prefer? OK, do I really need to ask?
Let’s assume you said number two, if on the other hand you said number one just ask a pal to check your pulse
There’s a right way and wrong way to write an article. The wrong way would be ‘Salesy’; the article directories wouldn’t let you in the door. The right way needs a bit more skill and before you say “There’s no way I could do that!” let me tell you, “Oh yes there is!”
Writing articles is the very best way to get customers (traffic) to your store (website), and it isn’t a one stop wonder. No Sir! A well written article is there for everyone to see for years, period!
Because you’re a loyal reader I want you be successful (if you’re successful, then I’m successful). I’m going to GIVE YOU FREE a report I wrote about the best way to write an article.
Pop your name in the box and it’s yours:
Hope you enjoy it,
Speak soon
Barry
Article Marketing and Free Traffic
Hi Everyone,
If you have a web site you need traffic, and it would seem that every man and his dog is promoting how you can get massive amounts of traffic with Article Marketing that will earn you big dollars by next week – Yeah Right!
If it was that easy we’ve all have more trafic than a freeway
However, after that little rant, we still need traffic, but how about FREE Traffic? Now that sounds better.
I love free traffic and the best part is when you receive it from the search engines and it hasn’t cost you any money, I think that’s rather swell. OK, you have to do some work and just because it’s free it doesn’t mean you don’t have to do something!
I love writing articles and I know some find that difficult, but most only think it’s difficult because they haven’t really considered how easy it is to do.
So to make life a little bit easier because I really like to help, I’ve put together around 26 pages of instructions and ideas that you can have for FREE.
Click here and the Free Reports yours:
Enjoy the report and may your efforts bring you some dollars.
Speak soon,
Barry
Remember: If you do nothing, you’ll get nothing – so do something.
Why Learn Niche Marketing?
Taking the time to learn niche marketing for your business is crucial if you want it to be successful. Finding a niche market means finding a group of people who have a common problem that you can solve. It’s this niche market that you want to base your marketing around.
If you want to go where the real money is then you must ‘drill’ down even further and find the ‘Micro Niche’. There will be less people but they will be more targeted and with less competition, which means developing this Micro Niche will be your key aim to having an enduring and prosperous business.
To learn niche marketing there are a few things that are important to know, which includes spending a bit more of your time on research, before even thinking about your web site or what you can sell. In fact deciding what to sell comes last. Please don’t make the mistake of choosing a product and then trying to find someone to sell it to. That’s a recipe for failure.
Remember: Finding Targeted Niche Markets with a common problem or desire is your first aim, and then find a product.
If you want to offer a product or service to a hungry crowd, it takes work and effort to make sure you’re putting it in front of the right people. If you’re planning to use Pay Per Click or Banner Advertising in your affiliate niche market it’s your dollars that will be chipped away, so make sure you’re targeting the right people otherwise it’s money down the drain.
You need to think about what you’re doing, you need to plan and you need to do your homework and that means research if you’re going to be successful with a profitable niche.
Don’t be put off by research or having to spend more time doing it because as I’ve said right at the top of this blog ‘Making Money Online Isn’t Luck Its Strategy’.
No matter what job you do, using the right tools makes the job not only easier but it achieves a better outcome. The same applies to niche marketing, and one of the best tools of the trade is Micro Niche Finder, as the name implies it finds Micro Niches and it gives you niche ideas.
You will be stunned by the results as it gets down to the ‘nitty gritty’ of those elusive but profitable niches. If you’re into Niche Marketing, and you should be, Micro Niche Finder is an absolute must. It saves hours and hours of your precious time by refining your research.
Before you do anything else, start your research now by checking out this amazing tool and see for yourself how your business could prosper by getting it right.
Do it correctly at the beginning by using the right tools and you’ll cover more ground, sell more products and make more money. After all that’s what we all want.
Make today your day and check out Micro Niche Finder, you’ll be glad you did.
Go here and check it out:
http://www.barrynewtonmarketing.com/nichefinder.htm
‘till next time,
Barry
7 Blogging Mistakes to Avoid
Let’s be honest up front here about blogging. You have millions of competitors out there, uploading new content to their blogs every second.
That’s the bad news. The good news, however, is that most of them are not very good. In fact, since we are being honest, most are pretty bad. Usually it’s the same problems that are preventing bloggers from truly creating an audience for them to share with.
Following is a concise list of 7 common mistakes to avoid with blogs, and their simple solutions.
1. Not Blogging Regularly / Not Replying to Comments
This is a common problem with many bloggers who were just starting out. If you really want to be successful in blogging, put your heart in it, put some time in it, and get yourself dedicated to blogging. Nothing beats a blog that is updated regularly. Nothing is worse than a blog that rarely gives anything new of value.
Another big blogging mistake is to not reply to your readers’ comments. You should always encourage them whenever the comment on your blog. Be interactive and you’ll see a clear difference in your blog traffic.
You have to GIVE away content or information, valuable to your audience. You give. And then tomorrow, you give some more. And the next day, you give more.
Then, after boat loads of giving, you are allowed to make an incredible offer that is worthwhile to your audience.
Then, be prepared, because only a small selection of your audience will respond. But that’s OK. The beauty of this is that if the information you GIVE to your audience is valuable enough, it will attract a large number of people, and your blog will grow.
Remember this. The reason all of these “get rich quick” schemes don’t work is simply that they’re only about TAKING, and not about GIVING.
2. Excessive Advertising
Too many Ads – Honestly, folks won’t click. Trust me!
It’s fine to monetize your blog or use affiliate links, as long as they are not intrusive to users and overshadow useful content. When ads appear all over the page and even in the middle of posts, the user experience suffers.
That is exactly why I want to tell you about a fantastic new way to monetize your blog that gives you ongoing, recurring income, and won’t scare away your readers. It’s called CB Tag Clouds.
CB Tag Clouds were designed to blend in seamlessly with your Blog. I can’t tell you how important it is to integrate your advertising into your site, instead of having it jump out at the reader screaming “This Is an Ad!”
Instead, CB Tag Clouds look like a normal and familiar part of your blogs, and readers will be more comfortable clicking on links that interest them.
You’re not tricking them, because every link goes to information from Clickbank about that very topic – just without triggering their buying defenses.
It has become harder and harder to make easy income with Adsense, and CB Tag Clouds are exactly the type of advertising you need that is, ads that don’t look like ads, and products that will end up paying a whole lot more in commission than Adsense.
I highly recommend you consider using CB Tag Clouds on all of your blogs. It’s fast, it’s simple, and it works!
Finally, if your blog is very new, it’s a good idea to wait until you’ve built up a history of useful posts before running much advertising. Don’t shove 20 ads on a brand new blog that contains no blog post and has no traffic.
Write a few blog posts first and get some traffic coming; then you can think about slowly adding a few ads. If you have a popular blog you can almost do anything you want with ads, but if you don’t have a popular blog your visitors will probably think you are just in it for the money.
3. Not Moderating Comments
Allowing anyone and everyone to post whatever they want in your comments section is asking for spam. Yes you’ll still get spammed, that’s the reality of the Web. WordPress blogs come with Akismet anti-spam which does a good job at catching most spam. Not only is spam annoying to your readers, but it really takes down the professionalism of your blog.
Comments are an important part of blogging and Web 2.0 social networking, so don’t avoid them. Just make sure you moderate all of the comments before they are posted.
4. Not Having an About Page
Do you have an about page? This one is often overlooked. Readers always like to know who the person is behind the posts. Many people just do not trust content coming from a seemingly anonymous person.
Make it a little personal, but by all means, protect your privacy. Include a good picture of yourself; let your readers know something about your interests, and why you are compelled to blog.
A good about page goes a long way in making that personal contact with your readers that is so very important.
5. No Contact Info
Some blogs can pull off the mystique of an anonymous posting. But if your website is for business, it’s hard to have a two way dialogue when you make it impossible to contact you.
Transparency is fundamental to building trust on the web. And you don’t want users to mistake your reputable blog for a “splog” or spammy blog that scrapes content from other sites.
If you don’t want to advertise your email address because of spammers you can at least enable comments on your posts.
As noted in #3 above, you need to moderate comments before they appear on your blog.
6. Not Having an “Articles” Page
This one is crucial, but missing on most blogs that I see.
Articles help to drive traffic to your blog so as long as they are keyword rich it will really help.
These posts give your site an identity. Your credibility as a blogger depends on how relevant and popular your content is, so make them easy to find.
7. Poor Website Design and Usability
Don’t clutter your blog with useless features and design elements (widgets). You do not need a graphic intensive blog or 20 different RSS feed options, all you need to do is make it as easy as possible for visitors to read your content.
Bland design scares readers away. Too much nonsense stuff pasted all over your webpage is even worse.
There is beauty in simplicity, but don’t think that you can just use the default template of a blog.
The easiest design for you to use on your blog is the generic theme that comes with the blogging platform. Some people may think it looks good and you might be fond of it, but you don’t ever want to use it, simply because most splogs (spam blogs) use the generic themes. The last thing you want is people coming to your blog and jumping to the conclusion that it is a splog.
One of the most important parts about a blog is its’ readability. So before you think about getting creative with the font color, style, and size make sure you think about the readability. Would you like to a read a blog that has small, grey, cursive text?
If you’re going to use dark background make sure that your font is light and vice versa.
Readers uses internet to gain access to information easily, so design your site for easy navigation.
Do you have sound that plays while the page is loading? Chances are: your favorite song might not be your readers’ favorite. So think carefully about this.
Conclusions
Now take a long hard look at your own blog. Are you blocking your own potential? Just stay away from these 7 Blog Killers and you’ll do fine.
‘till next time,
Barry
Web Hosting Sites Reviewed
Lots of people ask me about Web Hosting and I must admit there’s so many to choose from. A lot of the basic prices are roughly the same but what you get for your buck varies tremendously. To try and help, I have decided to review some of the most popular Web Hosting companies, and I’m going to start with HostGator.
Web Hosting For New Marketers
HostGator is excellent for those new to internet marketing and seasoned veterans alike; they have three main pricing plans with the favorite being ‘Baby Plan’. The current price today is $7.95 per month, and for that you get unlimited domains, unlimited disk space and unlimited bandwidth (subject to fair use policy). For those who are new and need to watch the pennies this is an excellent plan. If you don’t know how to build a web site then you’ll find the Easy Web Site Builder a breeze.
If you’re just putting your ‘toe in the water’ then maybe the ‘Hatching Plan will be the best Web Hosting plan for you. This allows you to host one domain but still gives you unlimited disk space and unlimited bandwidth. (You can always upgrade later).
For those who fancy building a few web sites or Blogs to sell along with Web Hosting, then have a look at the Reseller plans which start from $24.95 per month. If you need a dedicated server they start from $174.
HostGator is one of the most popular CPanel top hosting sites for internet marketers, and you can feel perfectly at home with just one or a large number of websites. With a wide range of plans which I know can be confusing for the beginner but they do make it easy to start low and upgrade as your business grows.
HostGator provides good live support. Unlike many services, the live chat option is staffed pretty much 24/7 and you will usually be talking to somebody who can actually help you, at least with shared and reseller Web Hosting plans. When it comes to setting up a dedicated server, however, you will need to know what you are doing and may have to wait longer for help, but that’s for the more experienced of you.
HostGator stand out among the top Web Hosting sites for low to mid range services such as shared hosting and reseller packages, and don’t forget the unlimited disk space and bandwidth.
If like me you love Blogging you can host an unlimited number of blogs under one hosting account. HostGator is definitely worth a try.
Watch out for more Web Hosting reviews.
‘till next time,
Barry
