I want to discuss something which is very often overlooked by marketers, whether online or offline.

I’m sure you’re already aware that having your own website is much more than just headers, footers and graphics, the pictures might make sense but if the copy doesn’t…then you’re sunk!

OK, you’ve done your market research and feel comfortably sure that there is a market out there for your product. The market’s spending money and it’s fairly buoyant, in other words there’s good search results.

With a bit of luck you might be sitting on a goldmine and you’re ready to present it to the world. You’ve planned your campaign and you’ve been wise enough to have a list in that very same field. Or maybe you’re thinking of doing an Adswap to someone else’s list.

If that sounds familiar to you, then ‘Well Done’ You are on the way to, hopefully a successful product launch. But, before you press any buttons, don’t follow in the footsteps of many that have foolishly gone before you, because this is the one part that can kill your campaign dead in the water.

I’m talking about the Sales Letter. Get it wrong and you’re all washed up. You may get traffic but if they don’t click through then what’s the point?

The Sales Letter is your bait, your hook, your line and your sinker. That one piece of copy grabs them, entices them, excites them and makes them want to buy.

Let me ask you this: Have you written copy that has been proven to make people buy in great numbers? If your answer is ‘Yes’ then you are a member of an elite band of copywriters. IF like the rest of us your answer is ‘No’ or ‘Not Quite’ then help is at hand in the form of an inexpensive solution. Unless of course you want to outsource it to one of our elite copywriters mentioned….OK, I thought not

For something to work well it has to be simple but it has to be effective and it has to be affordable. I’ve found something which ticks all of those boxes.

Put in some of your info, drag and drop some text, hit a few buttons and you can build your very own Sales Letter with ease. You’re in control and you’re on the way to a great Sales Letter, but don’t just take my word for it

Watch a video demonstration here to see how it works:

http://barrynewtonmarketing.com/salesletter.htm

Keep in touch,

Barry

Happy New Year Everyone,

I hope that 2011 brings you all you wish.

I’m still in the holiday mode at the moment but it’s soon going to be time for us all to think of going back to work, and whether you have a regular day job or like me you work from home in your own business it’s going to be back to normal.

If your online business is still sitting on the ground maybe now’s the time to kick start your project, and if you’re struggling with creating a website it can be done easily with FREE software.

Producing a professional looking website in no time at all is easier than you think.

Take a look here:

Website Editing Software that’s easy

If you’ve used Kompozer before you’ll know it’s a great free program but do you really know how to make it ‘sing’, well… now’s your chance… check it out and get your New Year off to a great start.

Website Editing Software – how to use it properly

Speak soon,
Barry