Is Banner Advertising a familiar term to you? Chances are it is. No doubt you have already heard or seen it due to the numerous sites and Guru’s that promote them. In practical terms, so many sites have banner ads; there must be some benefits to banner advertising. It follows that all those websites wouldn’t use banner ads to get visitors and potential customers to their site if those ads didn’t work.

Of course there are many ways to advertise your site and to get people to visit, so the question may arise as to the benefits of banner advertising versus another form of advertising. Among the current optimization trend is using text instead of banners i.e.  Pay-per-click adverts, while others would create articles that contain their page URL in the resource box.

Before deciding which to use in your business ask yourself: Is price your only concern? How certain is it that paying more for ads will secure more visitors? How can you make the benefits of banner advertising work for you? Let’s give you some practical advice to aide you on making a decision about this.

The main benefit of banner advertising is that it’s inexpensive, whether you select pay per click or flat rate payment. Through pay per click you only have to shell out a portion of a penny for every hit whereas in flat rate, rate usually ranges from $5-$10 a month for your banner to spread over different sites. That by the way is called ‘paying for Media advertising’.

With banners you pay every time someone clicks on the banner.  These are shown on the Content Network as opposed to Pay per click which is shown on Google’s search results page. This means that PPC is way more expensive than banners. Well thought out banners however, with good graphics and a compelling headline can get potentially thousands of visitors every month so this is one of the obvious benefits of banner advertising over other forms.

Getting your target audience is considerably easier with banner advertising. Articles and links displayed on hosting sites have a more long term probability of attracting your target group. But with banner ads, you can choose the types of sites on which they’ll appear and it can happen within hours of starting your campaign.

Not only that, with more targeted visitors that come to your site, you are more likely to see them becoming your customers. If you’ve pushed the visitor ‘buttons’ they will be more responsive to whip out the credit card.

This is a fantastic subject which has the possibilities of making you some decent money without breaking the bank first.

I’m going to re-visit this topic so keep tuned.

‘till next time,

Barry

Don’t forget: Making money online isn’t luck, it’s strategy.